Bugaboo

This is not just a diaper bag, but a modern carryall for adults. The sleek design and surprisingly functional interior make the Bugaboo bag a permanent accessory. The Bugaboo Bag is practical for play dates and errands and stylish enough for afternoon meetings too.

Concept: Design a functional stroller that can be used in the city and for leisure activities, with a focus on the parents. This was the idea behind Bugaboo’s original stroller, and the thinking still holds today. A Bugaboo stroller has everything you want in four wheels – it’s flexible, simple and light. This may seem like a basic idea, but Bugaboo has redefined the market with its effortless, streamlined design, intuitive handling and distinctive personality. Bugaboo is smart, exciting and no-nonsense! Choose from the Bugaboo Bee, Frog and Cameleon to explore the modern world.