Playsam

Named an Excellent Swedish Design recipient, the Racer F1 flaunts a high-lustre exterior and an exhilarating body design. An exclusive gift for racing fans around the world, this solid wooden race car gives a whole new feeling to the expression "vroom, vroom."

Classic and contemporary. Fanciful and functional. Simple and sophisticated. These descriptions may sound contradictory until you hear Playsam’s philosophy: opposites attract. (They’ve always been a small company with big ideas!) Playsam creates innovative and timeless wooden toys for the young and young at heart. Their toys exude charm and charisma while stimulating your soul. Playsam is Scandinavian design at its finest. To experience this world, you need only to open your eyes and reach out your hands!

Ulf Hanses is a playful functionalist with both depth and character. He has been with Playsam since its early stages and is the creator of their well-known Streamliner. The foundation for Ulf’s design work are toys with form, volume and proportion. Among those who have commissioned work from Hanses are Boda Nova, Ikea, Playsam and Handitech. Ulf has taken part in numerous design exhibitions and is represented at the Tokyo Toy Museum and Japan Toy Museum. Also impressive: he’s earned the distinction of Excellent Swedish Design Form several times.